MediaplanetUSA’s “Hepatitis & Liver” campaign

We recently participated in MediaplanetUSA’s “Hepatitis & Liver” campaign where industry professionals and associations came together to draw attention to the importance of liver health, while highlighting hepatitis awareness, testing education, and treatment to erase the stigma and judgments attached to the disease. The campaign was distributed within the centerfold of USA Today on September 23, 2015 and is published on a Mediaplanet original site. 

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An Overview of the Liver

The liver is the largest internal organ. It is reddish-brown, weighs approximately three pounds (in the adult male) and is about the size of a football. It is located behind the ribcage on the upper right side of the abdomen. The liver has the unique ability to regenerate its own tissue—as much as three-quarters of the liver can be lost, and the organ can grow back or expand to its original size within several weeks. This allows people who need transplants to receive part of a living or deceased donor's liver.

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Future Treatment May Be Best for Kids with Hepatitis C

The best time to treat children infected with the hepatitis C virus may be off in the future when newer, better drugs with fewer side effects are expected to be approved for pediatric populations, according to the authors of a recent article in Clinical Liver Disease.   

Hepatitis C is a bloodborne virus that over time if left unchecked can severely damage the liver. But for children who are chronically infected, progression to advanced liver disease during their childhood years is uncommon, says lead author Christine Lee, MD.  

A major milestone in the treatment of hepatitis C is the recent development of direct-acting antiviral (DAA) agents and combination drug regimens, Lee stated in the article. These developments are likely to similarly revolutionize treatment of the virus in children in the near future however clinical trials are still being conducted.


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